
ADVENTURE BIKE RIDER FESTIVAL 2019

When I got an invite to join the ABR Festival, I had no idea it would change the course of my motorcycle life for the coming year. At first I actually lifted an eyebrow because in my mind I had trouble combining “adventure riding” and “festival”, I mean, how were they going to combine music performances with what I prefer the most – riding in remote places in other countries. Nevertheless, Jeku and me wanted to go and check out that motorcycle festival. I had zero expectations only wanting to tick off the box “have a good time”.


In addition to ride your own motorcycle or a test bike on the track, multiple manufacturers like Ducati and KTM bring their own school to the ABR Fest. I’ve ridden with Beppe in Italy a few years ago and it was just awesome hearing his voice again and his no nonsense attitude make it an hour of riding with the Multistrada Enduro never to forget. And to be honest, Sweet Lamb KTM Adventure Bike Experience triggered me into buying a brand new 790 when I got back home. So seriously only go testriding at Ragley Hall if you want to fall in love!



The entire vibe of the festival is utter bliss and joy. Until midnight there is not a single moment where there is nothing to do. Every second you hear motorcycles and people laughing. During the day you can ride your heart out and in the evening you replenish it with stories from others and half a litre pints for two pounds. And so very British, there was zero chaos. People camped nicely where they had to, there was no ripping up the grass, no aggressive behaviours and no litter when all the bikers left on Sunday. ABR gets rewarded for the impeccable attitude of their guests. This year they could only use 30% of the estate of Ragley Hall, for 2020 they get 90% of it. So we can expect some seriously fun riding and even more things to see, hear and experience!
The 2020 Adventure Bike Rider Festival will take place between Friday 10th and Sunday 12th July 2020
